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Four Loko

BRAND

MERCHANDISE

In collaboration with the in-house marketing team at Phusion Projects, I had the opportunity to create a skate collection exclusively for Four Loko's Loyalty Members.

 

This collection includes reimagined logos, apparel, accessories, and digital ads showcasing their unique flavors and bold ideas.

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I drew influence from skate culture, streetwear, and Y2K aesthetics and combined them with Four Loko flavors and references designed for consumers who know and love the brand, eager to rep their favorite flavors.

Original Logo Tee

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Green Apple Soap Bar

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FL Skate Hoodie, Green Logo Tee, and FL USA Snapback Hat

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Aligning with the brand's bold and humorous social media presence, I created conceptual merchandise targeted to loyal consumers featuring a Four Loko Gold: Golden Ticket and Four Loko USA: Flavored Vaporizer

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Sketching Process & Moodboard

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